Founder-led consulting & venture building

Part strategy.
Mostly execution.

We help ambitious MedTech, SaaS, and technology-driven companies turn strategy into sustainable growth through hands-on execution and senior leadership on demand.

Rooted in experience. Driven by curiosity. Powered by AI.

Juniper branch with berries

What we do

We don’t just advise.
We get involved.

We combine senior strategic expertise with practical, hands-on execution, working alongside founders, executives, and management teams to build businesses and deliver measurable commercial results.

01 / Strategy

Finding the right direction.

We help companies identify opportunities, define their positioning, and develop strategies that create a foundation for sustainable growth.

  • Business and growth strategy
  • Go-to-market strategy
  • Market positioning
  • Product and portfolio strategy
  • International market entry
  • Commercial strategy

02 / Execution

Turning plans into progress.

Strategies only create value when implemented. We work alongside our clients to transform plans into measurable commercial results.

  • Business development
  • Commercialization
  • Marketing and sales execution
  • Product launches
  • International expansion
  • Startup and scaleup support

03 / Leadership

Experience when you need it.

Access senior commercial leadership without the commitment of a permanent executive appointment.

  • Fractional CMO / CCO
  • Interim management
  • Executive support
  • Commercial team development
  • Cross-functional leadership
  • Organizational development

Who we help

Ambition at every stage.

Startups

From promising ideas to commercially viable businesses.

Helping founders establish market positioning, develop go-to-market strategies, and build the commercial foundations needed for growth.

Scaleups

From early traction to sustainable growth.

Supporting growing companies in expanding markets, strengthening commercial capabilities, and scaling their organizations.

Established companies

Fresh perspectives. Experienced execution.

Supporting established MedTech, SaaS, and technology companies with transformation, new business development, international expansion, and senior interim leadership.

Johan Ehn, founder and managing partner

Meet the founder

Johan Ehn

Founder & Managing Partner

25+ years of international experience. A lifetime of curiosity.

An international commercial leader and business builder across MedTech, SaaS, and technology-driven industries. Today, Johan works alongside ambitious founders and management teams to turn commercial opportunities into measurable results.

Meet Johan and discover Juniper

Experience & results

25+

Years of international commercial experience

SEK 34M

New business built from zero in four years

65%

Gross margin achieved

These figures reflect Johan Ehn’s previous professional experience. The revenue and margin results relate to the business area he built at QleanAir, not Juniper Venture Studio’s own track record.

Our approach

From Strategy to Execution

Every company faces different challenges. Our approach is flexible, collaborative, and focused on delivering meaningful results.

01

Understand

We start by understanding your business, challenges, opportunities, and ambitions.

02

Build

Together, we develop the strategies, capabilities, and commercial foundations needed to move forward.

03

Execute

We work alongside your team to implement plans, overcome obstacles, and deliver measurable progress.

Less theory. More progress.

Let’s Build Something Together.

Whether you’re launching a new venture, scaling an existing business, or looking for experienced commercial leadership, we’d love to hear about your ambitions.